Stacey started Curated Wears five years ago. Her clients are women in some kind of transition: new moms navigating postpartum, working mothers managing all the things at once, and women moving from full-time careers toward retirement.

It's a practice built on meeting people where they are, which is exactly the lens she brought to choosing the tools she runs it on.

Mornings start with the notifications feed ("it looks like a Facebook feed"), so she can triage what needs doing. During closet edits and in-home sessions, she texts photos straight into a client's closet from her phone.

"It's so much better than sitting at the computer doing admin when I get home. I can do it right at the appointment."

Client messaging lives in Nove too, out of the place where things get lost: "The messaging feature keeps client communication out of my texts — that's where things go to die."

One of Stacey's clients, a financial planner, watched her old invoicing process and didn't mince words:

"Stacey, you don't have time to do that. Why are you sending each of these invoices one by one? You need to hire someone or get an intern."

Stacey didn't hire anyone. With Nove's save-as-draft, click-publish invoicing, she skipped the cost of bringing someone on entirely, and what used to look like a job for a new hire now takes minutes. Her longtime clients have noticed the shift too: they now ask to organize their own outfit folders. They're bought in.